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News
World Expo Shanghai 2010 special 'Better City, Better Life'
 Strong promotion of the Netherlands as a joint effort
The Netherlands will receive 10 per cent of visitors during the World Expo 2010 Shanghai China. This represents seven million contact instances. They will be closely experiencing our country in the Happy Street pavilion. You can also benefit from this enormous reach: before, during and after the expo. In short, an ideal communication moment to profile your company or organisation with other partners on an international level.
The Holland Qualitime magazine will use this opportunity to produce a special edition that will also provide a permanent record of this experience after the World Expo. Even if you do not participate in the World Expo you can benefit from the impact of this event. You can so reach a relevant international audience very efficiently. Will you join us in this unique initiative?
For business and industry, municipalities, provinces and the government
Holland Qualitime has been shedding light on special projects for the authorities, business and industry in metropolitan the Netherlands. We do this with high-quality editing, design and photography. Our formula gives authorities and companies the space to profile themselves with an international and national target group of (business) people, policy makers, directors and administrators. Very successfully. Holland Qualitime has now, for example, become an indispensable tool in the marketing of different cities and (international) companies. Our success has inspired us to produce this special World Expo edition.
Two flavours
The Holland Qualitime (World Expo edition) editorial staff will be approaching the provinces, cities and companies for their editorial participation in this publication. The magazine will be distributed throughout the Netherlands as from March 2009 and, naturally, during/around the World Expo from 1 May to 1 November 2010 in Shanghai. Distribution will also take place in the Netherlands through more than 15,000 hotel rooms, international congresses, international and national property trade fairs, book and magazine shops, directors, administrators, embassies, etc.
A unique feature is that you can also use your editorial contribution to create your own magazine. You will also have space for additional copy that we will give substance based on your preferences. This will enable us to produce a publication with a practical format and size that will ensure you can appropriately reach your target groups (for example, international relations). Your magazine will be in Dutch and will be translated into English and Chinese.
How can you be a part of this?
Also take advantage of this powerful concept and the international media attention. A high-quality platform within which cities, provinces, business and industry can profile themselves as one economic and social entity: The Netherlands. Welcome to the ultimate Holland promotion in which municipalities, authorities, business and industry work together synergetically and effectively.
The basic principles:
- An unambiguous, high-quality presentation of the ‘Holland’ brand with sufficient space for your own identity.
- The smart combination of reusing material offers a purchasing advantage and, moreover, strong editorial links.
- In addition to editorial attention in Holland Qualitime, you will have your own, custom-made magazine as an option.
- You can determine your subjects and we will subsequently provide the full execution.
- You will benefit from a proven concept and a unique distribution channel.
- With Holland Qualitime you can direct yourself towards international and national directors, administrators, embassies and both the business and tourist market.
- The Netherlands can distinguish itself in a high-profile manner from other participants with this concept so that the Netherlands will be amongst the top ten of the best pavilions.
More information: www.holland-expo2010.com
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